Why therappai Is Launching a Freemium Plan: Because Mental Health Should Never Be Paywalled

The World Doesn’t Need Another Mental Health App — It Needs Accessible Care

When we began building therappai, our goal was never to create just another mental health app. We set out to build something more — a bridge between empathy and technology, a platform that makes emotional support truly accessible, private, and affordable for every human being, regardless of income, geography, or circumstance. As we built the early prototypes — lifelike AI therapists, real-time video therapy, journaling, and crisis tools — one question kept coming up:

“What about the people who can’t afford therapy but still need help right now?”

That question shaped everything that followed.

We realized that if we were serious about democratizing access to care, we couldn’t limit therapy to those who could pay. So we made one of the most important decisions in our company’s history: to make the core of therappai free — forever.

Free, Forever — Because Care Isn’t a Luxury

In many parts of the world, a single therapy session can cost more than a week’s wages. Even in wealthier countries, traditional therapy remains out of reach for millions. Meanwhile, the global mental health crisis continues to deepen — nearly one billion people are living with a mental disorder, yet most will never receive care.

We wanted to change that.

The therappai Freemium Plan gives anyone, anywhere, the ability to start their mental health journey at no cost — with real therapeutic value and zero fine print.

It’s not a limited trial. It’s not a marketing tactic.It’s an act of empathy, built into our business model.

What’s Included in the therappai Freemium Plan

Here’s exactly what users receive as part of the Free Forever plan:

Feature	Description	Benefit to You
AI Voice & Text Therapy (30 minutes/day)	Talk or type with your AI therapist anytime you need. Each session draws from clinically reviewed CBT and DBT frameworks to guide you through emotions and reflection.	Get on-demand emotional support — no scheduling, no waiting lists, no stigma.
Mood Tracking & Journaling	Record your daily feelings and reflections in a secure, private journal. Therappai intelligently helps you spot emotional patterns over time.	Build awareness and understand the moments and habits that shape your wellbeing.
Guided CBT, DBT & Mindfulness Tools	Interactive micro-sessions built on evidence-based psychology for thought reframing, grounding, and stress reduction.	Learn the same tools therapists use — accessible, practical, and effective.
Private & Encrypted Conversations	Every chat, entry, and session is end-to-end encrypted. No data selling, no third-party access, ever.	A safe space for real self-expression and reflection.

👉 Explore the plan in full: therappai.com/pricing-plans/plans

Designed with Empathy, Built for Everyone

At therappai, empathy isn’t a feature — it’s our foundation. Every element of the user experience has been designed with emotional wellbeing in mind: the gentle tone of our AI therapists, the minimalist and calming interface, the colors that evoke safety and ease. When users open therappai, they’re not met with notifications or pressure. They’re met with space.A place to slow down, reflect, and be heard. We’ve built this not to mimic human therapy, but to make its principles more accessible. That’s how AI can amplify empathy — by bringing the best of therapy into more hands, more hearts, and more homes.

Why Freemium Matters

Launching a freemium plan isn’t about giving away features. It’s about giving everyone a starting point.

We know that accessibility can change lives. For many people, having a place to talk, track, and reflect can mean the difference between coping and crisis. The freemium plan ensures that no one is left behind because of financial barriers.

We believe wellbeing should not depend on wealth.The freemium model allows us to stand by that belief — and to make mental health support as universal as the need for it.

Introducing “1% for Global Mental Health”

Accessibility must extend beyond our app — because empathy doesn’t stop at a login screen.

That’s why today, we’re proud to announce a new company-wide commitment: the 1% for Global Mental Health Initiative. Starting this year, therappai will donate 1% of all profits to mental-health charities and community programs across the world.

This isn’t a side project or a marketing campaign. It’s a structural part of who we are — a promise that every subscription, every partnership, and every milestone will directly contribute to global healing.

Why We’re Doing This

The mental-health crisis is one of the defining challenges of our time. Nearly a billion people suffer from mental illness worldwide, and in some countries there’s only one psychiatrist for every 100,000 people. Entire regions remain underserved, and stigma still silences far too many. While therappai was created to make therapy accessible through technology, we know that not everyone can access technology — or even basic care. Our 1% for Global Mental Health initiative ensures that our impact reaches far beyond our user base. It’s about taking the empathy that powers our AI and turning it into tangible, real-world change.

Where the 1% Will Go

Funds from this initiative will go directly to organizations making measurable progress in mental health access and awareness, including:

• Youth mental health programs, giving young people access to early intervention and counseling.

• Suicide prevention and crisis hotlines, providing immediate, lifesaving support.

• Community-based projects in underserved regions where mental health services are scarce or stigmatized.

• Research and education programs that advance global understanding and innovation in mental health care.

Each year, we’ll release a transparency report detailing where the money goes and what impact it’s making — because accountability is as important as empathy.

Turning Profit Into Purpose

Our 1% pledge is more than philanthropy — it’s part of our business DNA. It ensures that as therappai grows, so does its ability to create positive global impact.

Every subscription helps someone else get care. Every new feature helps fund another program. Every dollar spent helps heal.

We believe that’s how the future of business should look — one where growth and generosity move together.

Empathy in Action

The 1% for Global Mental Health initiative transforms therappai from a product into a movement — a living example of what it means to lead with empathy at scale.

We’re building technology that listens, but also gives back.We’re connecting users to care, and connecting profits to purpose.We’re aligning innovation with impact — because the two should never be separate.

This is how we hold ourselves accountable to the same mission we built therappai for: to make the world emotionally healthier, one human at a time.

Privacy: Our Non-Negotiable

Empathy means protecting the people who trust us. That’s why therappai is built on end-to-end encryption and complete user control.

We don’t sell data. We don’t use personal stories for training or advertising. And we never will.

Your thoughts are yours — private, sacred, and secure.

Because in the space of mental health, safety isn’t optional — it’s everything.

The Bigger Picture: Empathy as Innovation

The freemium plan and 1% initiative share a single philosophy: technology can be both intelligent and kind. By offering 30 minutes of free therapy every day, we’re redefining access.By funding global mental health projects, we’re redefining responsibility. This is the future we’re working toward — one where wellbeing is not something people buy, but something they can all reach.

At therappai, innovation is empathy in motion.

A Movement Begins

The launch of the freemium plan and the 1% for Global Mental Health initiative marks a turning point for us. We’re not just building an AI therapy app — we’re building a global ecosystem of care.A world where support is universal, stigma is dismantled, and technology becomes a force for human connection. So whether you’re here to find calm, clarity, or community — therappai is your space to begin.

Free to join. Free to feel. Free to heal.

Start your journey today:Join the waitlist and explore the freemium plan

Because mental health should never be paywalled — and empathy should never stop at the edge of an app.